EOC Week 4: Avon

Old methods are proving not to work for the door-to-door make up company, Avon. The company has fallen behind in technology and is not updating their customers on what’s new and coming to them.

“AvonProducts Inc., famous for sending its representatives door to door, islosing traction in the U.S., where many time-stressed consumers areincreasingly buying their cosmetics on the Web.”

They are currently not networking and need to get their head in the game. 

What Avon needs to do to present themselves as a serious competitor and invest is to become more active online. They believe today’s women are still those who stayed at home and took care of their family back in the 1950’s and ’60’s.

Today it is not the case. Women are going back to work, going back to school, running around taking care of their families, and trying to maintain a life outside of all that while trying to juggle it all.  Knowing that is important, so Avon can evolve to marketing to those women.

Majority of women are on the go, they’re at work, running errans, picking up the kids, and most likely have a smart phone. Avon needs to become a dominant force though modern technology.

“Avon's door-to-door sales force in theU.S. is competing against a growing online channel plied by rivals...”

Becoming more web active will surely increase their sales. We are always online and ever so busy. No one has time to sit down and chat or run to the store. Buying online is instant and easy to do.

“The New York-based beauty company hasdabbled with iPhone and Android apps for smaller brands like Mark and hasdeveloped e-catalogs, but sales representatives say it isn't doing enough tohelp them win customers through new tools like social media, smartphones andtablets.”

Avon needs to be centered and whole, instead scattered all over the web, thus will not confuse present and future customers.